Social Media Consulting
Strategy and Process Design
Engaging in Social Media is a highly effective way to engage with your customers, provide a new communication channel, reap SEO benefits, and pick up new customs through word of mouth.
However, Social Media can also be a daunting or just plain mysterious prospect for a small business. How does it all work and how can you promote your business and make money?
Maple Forest will help you answer that question. Our Social Media Consulting service means we work with you to establish a Social Media Strategy and a Social Media Process that works for your business.
Strategy Design
Like any form of marketing, Social Media Marketing is only as good as the goals your set yourself. What counts as social media success for your business? What should you be measuring? What communities should you be engaging in? What is your editorial tone?
Our Social Media Consultants will spend time with you, learning about your business and how you want to portray yourself online. We will then research your current social footprint and produce a detailed strategy document for you with real, actionable tasks.
Social Media Strategy Documents are bespoke, but almost always include information such as:
- Where people talk about you online
- What your online reputation is now
- Which social networks you should be targeting
- How to promote your business and content in each network
- The editorial tone required for each network
- How to build authority within each network
- How to monitor and stay on top of your reputation
- How to get real leads from social media
- How to define the success of a campaign
- How to establish goals and measure success in social media
Process Design
A coherent social media strategy is only half the picture. You still need to execute on tasks. This is the “doing” in “doing social media.
Maple Forest will work with you to develop step by step processes and procedures so that you can actually execute on your social media strategy.
Our processes include important steps like:
- Establishing ownership of strategy in your organisation
- Developing rules and processes for your staff’s personal social media presences
- Step by step instructions for engaging with individual social networks
- Process for monitoring reputation
- Process for responding to positive or negative mentions
- Process for promoting offers through individual networks
- Tasks to gain maximum SEO value from social networks
- Process for finding and responding to leads from social media
If you would like to learn more about how we can work with you to move your Social Media Marketing forward, contact us now on 0207 993 8886.
