Online Reputation Management
Your customers are talking. Do you know what they’re saying?
A business’s bottom line is only as good as it’s reputation. With the rise of social media platforms like Facebook and Twitter, as well as traditional online communities like forums and personal blogs, a hard-earned business reputation can change in an instant.
Maple Forest offers Reputation Monitoring and Management Solutions
In an online environment where anyone can have a voice, one bad customer experience can be widely broadcast and define how potential customers see you.
Similarly, your business can capitalise on good press by spreading a positive message and engage your brand evangelists on their turf.
You need to know what people are saying about your business and where they are saying it.
Online Reputation Management can especially help:
- Businesses that are often reviewed
- Businesses that sell luxury or high value products
- Businesses in industries that often have a bad perception
- Businesses with strong online communities
We use a sophisticated set of tools and processes to:
- Monitor social media platforms for mentions of your brand
- Monitor forums, blogs and the general web for new mentions
- Track positive and negative mentions of your brand
- Distill the information and share it with you in a form that is easy to understand, measure and act upon
- Offer action to help address negative publicity
Benefits of Online Reputation Management
Here are five benefits of Online Reputation Management and some of the reasons why top brands are using this type of Brand Identity Management to keep one step ahead.
- 1. Monitor and react to bad publicity and comments
Know about bad press before it becomes a problem, and engage with unhappy customers to address the issue proactively. Monitoring the web for bad publicity can help you identify areas where your business can improve.
- 2. Capitalise on good press
Being on the lookout for good press can help you re-enforce the positive perception of your brand. By engaging your happy customers where they participate online, you can turn one brand-evangelist into a source of free advertising.
- 3. Take your message to your customers
Where do people talk about your brand or industry? Twitter? Facebook? Industry review pages? Hobbyist forums? Reputation Monitoring can uncover new marketing avenues for you and your band. By finding out where people naturally congregate online to talk about your brand, you have the opportunity to take your positive message directly to them.
- 4. Measure your brand penetration
Reputation Monitoring allows you to get a detailed snapshot of how your brand is perceived, and at what volume. Our tools can tell you if you’re perceived as a large scale brand with deep market penetration, of if the online world still has to discover you in a big way.
- 5. Measure the success of social media marketing
Social media marketing is notoriously hard to measure. What exactly counts as business success on Facebook and Twitter? Online Reputation Monitoring hooks into those online worlds to gauge whether or not your marketing efforts are bearing fruit with positive mentions and links.
