PPC Management

Our SEO Methods

We want to tell you a secret. Ready? Here it is:

Search Engine Optimisation is surprisingly simple.

At its most basic, doing SEO well means doing just four things:

Figure out what people are searching for
Make sure your website is relevant
Build quality links to your website
Test and track results

That’s it. No secret sauce, no magic tools and no dark arts.

SEO is just good honest research and grunt work. We structure our SEO campaigns for clients around that simple methodology.

Here is a taste of how we do SEO the Maple Forest way:

Step One: Keyword Research

There’s no sense in trying to rank for the wrong keywords. Getting keyword research wrong can mean wasting months of effort to rank a website for a particular set of search terms.

We work closely with you to learn everything we can about your business, your products and your goals so that we can match this with relevant keywords.

Our research tools and methodologies can narrow down keywords and phrases that get the balance right between volume, competitiveness and likelihood of conversion.

Step 2: Website Optimisation

You wouldn’t invite people to your home without tidying up first, so why invite the Google search spiders to view a messy website?

We can work with you to get your website in tip-top shape, including tasks like ensuring correct page titles, copywriting tweaks, structure and navigation changes, setting up sitemaps, registering with Google Webmaster Tools and getting your Analyics suite up and running.

Step 3: Link Building

Link building is the heart and soul of any SEO campaign. High quality links using your keywords are what push your website up in the organic listings.

Links need to do more than just look pretty on a report every month. They must be relevant; from a quality on-topic website or page; and they must appear natural to Google.

We use tried and tested methods to build high quality links. These include:

Coordinated online PR placements
Researching relevant industry and local directories
Ensuring your business is reviewable and findable in common UK review sites
Finding relevant and topical blogs
Syndicating professionally written articles and content
Creating constellations of topical high quality websites to link back to you

…And of course, training you in the principles of link building so that you can contribute to your own success. Nobody knows your business and your market better than you, after all.

Ongoing Reporting

We have a simple mantra: benchmark, test, report. We will work with you to create measurable, realistic goals for your SEO campaign. We benchmark your visibility, and constantly test so that we can measure and react to results.

We’re serious about being transparent, so we’ll report to you at every step of the way. Our reports go beyond just a monthly ranking report. We help show you the story behind the data – how are keywords actually converting? Is there an uptick in traffic that reveals a hidden trend?

We track these moving targets and make you aware of them – and what we plan to do about them.