Yahoo Advertising Management
Despite recent changes, Yahoo! Search Marketing still offers good value for advertisers. Business-to-business campaigns are often modestly successful on Yahoo!, with click costs below those in the competitive Google marketplace.
Yahoo!’s search marketing platform can be somewhat intimidating to newcomers, especially for those who are extremely familiar with advertising on Google. Correctly implemented, it is possible to replicate most aspects of an efficient Google PPC campaign to Yahoo!.
Maple Forest Marketing has experience in replicating Google campaigns across to Yahoo!, and in managing effective and efficient accounts on Yahoo!’s platform.
Why advertise on Yahoo?
- Lower cost per click than Google
- Good value for money
- A strong web presence through Yahoo!’s popular portal sites
