Are you New to AdWords?
Google Adwords is an extremely sophisticated Pay-Per-Click (PPC) advertising system.
As an advertiser, you choose keywords that you think your customers might type to find your business, craft an ad, and choose a bid.
If a customer searches for your keywords, your ad is displayed. If your ad is compelling, the customer clicks through to your website.
Sequence:
- Customer types in a search
- Your ad is displayed
- Customer clicks your ad
- Customer visits your website
- Customer makes a purchase
What are the advantages?
AdWords allows you to show an ad to a customer right when they have a need for your product or service. If someone is searching for “new digital camera lens” you know that they’re ready to buy!
AdWords also allows detailed data gathering, allowing you to track your return on investment to the penny. You’ll know exactly what keywords and ads drive sales and at exactly what margin.
What are the disadvantages?
To get the best return, you need to utilise the most sophisticated features of the AdWords system. That takes time and expertise.
Even a modest PPC budget will take up time and energy needed for other aspects of your business.
A few terms that you’ll need to be familiar with are:
- Quality Score
- Keyword Match Type
- Geotargeting
- Time Splitting
- Ad Split Testing
- Landing Pages
- Granular Ad Groups
- …among many more
Can I get help creating a new PPC campaign or outsourcing?
Absolutely! That’s where we come in. Maple Forest is an online marketing agency specialising in Google AdWords Campaigns for businesses of all sizes.
We take on the development, management and optimisation of your Google AdWords campaigns so that you can focus on what you do best: your business.
We have a solid track record of success in delivering strong, measurable results to our clients.
What does it cost?
Your AdWords budget can be as big or as small as your market demands. We manage campaigns from just a few hundred US dollars per month, up to several hundred thousand Pounds Sterling.
For smaller businesses our management fee structure is totally SME friendly. Your campaign success will more than pay for your fees. We count on it!
Our goal is to turn your campaigns into money machines: generating a consistently positive return so that your budget is as unlimited as your business!
Call us now on 0207 993 8886. If you need more information, would like to request a quote, or just ask a few questions, you can complete the form below and we’ll call you straight back.
